Logo Contest

Logo Contest

A contest for the spazioBACCA logo

Biodiversity · Environment · Climate · Culture · Art

A contest open to students of design, communication, graphic and visual design and related fields, to build together the official logo and the first visual identity of spazioBACCA, the new civic hub at the Giardino Pippa Bacca in Milan.

01The project

spazioBACCA (Biodiversity, Environment, Climate, Culture, Art) is a new civic hub dedicated to urban sustainability, active participation and cultural outreach through art, education and shared practices. The association Green City Italia, in partnership (ATS) with Fondazione ECCO Think Tank ETS, was awarded the space at the Giardino Pippa Bacca, in the heart of Milan, through a public call promoted by the City of Milan.

We recommend browsing the spazioBACCA website and social channels to get a deeper sense of the project’s values, tone and positioning, so as to develop a proposal that’s coherent with the nature of the initiative. The current spazioBACCA logo is temporary and should not be taken as a design or stylistic reference for the contest.

02Goal of the contest

To select the official spazioBACCA logo and an essential graphic proposal to support the project’s visual identity.

The visual identity should:

  • support the launch and programming of spazioBACCA;
  • be easily applicable across both digital channels and physical materials;
  • ensure clarity, legibility and consistency over time;
  • represent the project in a contemporary, accessible and inclusive way;
  • highlight the connection with the Giardino Pippa Bacca and the urban context of Milan.

03Who can take part

The contest is open to students, preferably but not exclusively enrolled in design, communication, graphic design, visual design, media and related courses — high schools, ITS technical institutes, academies, universities and master’s programmes.

04Timeline

  1. 16 September 2026Official opening of the contest and publication of the call
  2. 31 October 2026Deadline for submitting applications
  3. 1 – 7 November 2026Jury evaluation of the proposals
  4. By 10 November 2026Announcement of the winning project
  5. Mid/late November 2026 (date to be confirmed)Public presentation of spazioBACCA’s visual identity and exhibition of finalist proposals

This timeline may be subject to minor organisational or operational changes. Any updates will be communicated through spazioBACCA’s official channels.

05What to submit

LogoTransparent-background PNG (1500×1500 px) and original vector PDF, scalable from the smallest to the largest formats. Both files must be kept until the end of the contest. Maximum total file size: 15 MB.
Mini style guide and colour palette1–2 mandatory pages, A4 format: description of the visual identity, colour palette (colours chosen in RGB/HEX and, if relevant, CMYK, with a brief explanation of the choices), logo usage rules, clear space, application examples, recommended typography. The palette can be inspired by the colours used on spazioBACCA’s website and social channels, though you’re free to propose a different one.

06How to take part

Applications are submitted exclusively through the online form.

  1. Fill in your personal and academic details in the application form.
  2. Attach your CV and/or portfolio.
  3. If you like, send us a photo too: we might use it on our social channels (optional).
  4. Upload (or link via Drive) your logo.
  5. Upload (or link via Drive) your mini style guide and colour palette.
  6. Add a short description of your proposal’s idea (maximum 200 words).
  7. Accept the contest terms and conditions.

07Jury

Luisa CollinaFull Professor of Design at Politecnico di Milano, former Dean of the School of Design and President of Cumulus Association.
Green City ItaliaRepresentatives of the co-promoting association.
Fondazione ECCO Think Tank ETSRepresentatives of the co-promoting foundation.

Evaluation criteria: coherence with the brief, contemporary feel, memorability, immediacy of the message, clarity and simplicity, versatility and scalability.

08Terms and recognition

The contest is unpaid. The winning entrant will be recognised as the official author of the spazioBACCA logo: their name will appear in presentation materials and at the final exhibition, and the work may be included in their professional portfolio.

Green City Italia and Fondazione ECCO acquire the exclusive and perpetual right to use the winning visual identity across all communication and promotional channels; the author retains public credit and recognition in perpetuity. Any changes made during implementation will be agreed upon with the author.

The proposal must not have been previously published or registered, must not infringe on third-party rights, and must be original and created specifically for this contest.

09Contact

For questions about the contest, write to info@spaziobacca.it and follow us on our social channels to stay updated.

Personal data collected through the contest is processed in compliance with EU Regulation 2016/679 (GDPR), solely for purposes related to managing the contest. Participation implies acceptance of data processing as outlined in the application form.

Contest call — Visual Identity for spazioBACCA · Document date: 3 September 2026 · Version 1.2
Organisers: Green City Italia and Fondazione Think Tank ECCO ETS